9.5.2023

Pomelo + Co GmbH acquires substantially all assets of Shyne Labs AG, expanding their beauty and personal care brand range.

Pomelo + Co GmbH, the Berlin based subsidiary of New York based Mondrian Labs Inc., acquired substantially all assets of Shyne Labs AG with economic effect 30 April. With this first acquisition, Mondrian Labs Inc. strengthens its beauty and personal care product offering by adding the SHYNE hair coloration brand to its Pomelo+Co. hair care brand. Both brands complement each other and the transaction supports the new strategic growth trajectory, marking the first step into developing an omni-channel beauty and personal care group.

"We are very excited about the opportunity of adding SHYNE's innovative approach to hair color. We are now even better positioned to deliver greater value to our customers who want to achieve healthy, beautiful hair. Combining our two teams and leveraging their experience and motivation to build a leading platform for beauty a personal care products is fundamental to achieving our growth targets", says Sebastian Reichelt, CEO of Mondrian Labs Inc.

"I am very excited to join Pomelo+ Co. as the new CEO, bringing our vision to life: creating a unique space that empowers brands to reach their full potential. Combining our approaches in marketing, branding, and distribution will have substantial benefits for the business and our customers", says Richard Fahnle, Managing Director Pomelo+Co. & founder of SHYNE.

CMS advised the Buyer on all German and Buhler Duggal & Henry LLP on all US legal aspects. Dr. Timothy Kruger (schukran, Berlin) advised the Seller regarding German law. The transaction process was supported by Mondrian Labs Inc. majority shareholders, Tengelmann Ventures and Emil Capital Partners.